Clothing is no longer a textile item

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Are you feeling like you are living in the space age literally? Can you guess what is expecting us in the future? Making spot-on guesses is getting harder year by year. Because numerous new needs and new life habits eventually will come up. A decade later probably will be way more different than we imagine. Therefore it is not hard to foresee the near future. While almost everything is getting digital, our way of clothing will be digital as well. There are some signals for this. Let’s take look at these signals. For instance, a digital fashion house The Fabricant sold a digital couture dress ‘Iridescence’ for $9500 in 2019. This dress is digital and you cannot literally wear it. It moves on you and it has a hyper-reality look. This is a significant amount of money for a non-existing gown. This dress was bought by a woman named Mary. Creative Director Amber Jae Slooten from Fabricant wrote these words “A new cult is rising. The digital world is coming and we are no longer bound to physical space.”

In another case, In 2015 digital avatar company Bitmoji made a collaboration with US’s high-end department store chain Bergdorf & Goodman. New York Times captioned this unique cooperation as ‘Even If you Can’t Afford Designer Clothes, Your Bitmoji Can.’ This was a very bold statement.

In 2018, Selfridges made a collaboration with digital designers for AW19 collections. The brand used many shoppable displays goes along with 3D surreal backgrounds and catwalk clothes without models. Digital art made an alternative for content creation according to Selfridge’s director of creative direction, Emma Kidd.

We should start to think about what makes people spend on digital items. There are some conceivable reasons for this. First of all, there is a new generation, which is really into social media and they are living a digital life. Secondly, your clothing preferences reflect your identity. Apart from these people are shopping a lot and over shopping has a cost. Certainly, it is not eco-friendly. Textile industry causing many human-made problems. Customers want to avoid causing this collapse. But if you can have many different items of clothing virtually and you can post yourself with a pair of brand new jeans, couture clothing on social media. This is 100% nature friendly and easy.

Digital clothing is certainly involving in our world unstoppably. This is exciting and also strange. Without a doubt a new experience for history. Clothing is getting out of being something that has been worn as a textile product. It is evolving to something completely new.

‘Save some money for your avatar’s clothing.’


Begüm Oğuz

“I write about future”


References: digital-cl

How Selfridges used digital art to imagine the future of fashion

Digital fashion – Wikipedia

A digital fashion house leading the… – Berlin Commercial

THE FABRICANT Digital Fashion House – Fashion Channel – YouTube

Newsletters | Dezeen

The Fabricant | A Digital Fashion House

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Iridescence — The Fabricant

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